I've only tried this a few times so recently I decided to practice. I didn't photograph the first practice attempts! But I got a few books done with decent results. Although I'm not sure that I do it correctly, this is how it looks:
And since I was in chain stitch mode, I made some itty bitty books too, but without the endbands:
There are a few more photos of these books on Flickr and in my Etsy shop.